PricingDiff / Brand directions

Three original marks, paired with two deliberately different typefaces. Six complete logo combinations, with separate black and white SVG exports. Lettering is outlined; no font installation is needed.

Files: pricingdiff-01-f1.svg through pricingdiff-03-f2.svg. The -white suffix is the white version. mark-01.svg through mark-03.svg are the standalone symbols.

The meaning of the marks
1. Quoted change
Two quoted amounts hold the change between them.

2. Before and after
A divided price ticket exposes a minus and a plus.

3. Divergence
Two price paths split at the point a change occurs.

Typography
Chillax 600
https://www.fontshare.com/fonts/chillax

Gambetta 600
https://www.fontshare.com/fonts/gambetta

The logos, brand directions, and website come with the domain. As the buyer, you are free to use and adapt these assets for your business, or develop a new identity. The website source is available with the handover. The product briefs describe possible businesses. Lettering is outlined as editable SVG paths; fonts for other uses are available from the sources above under their published licences.